Hugging Swervedriver Back


















Recommended Record – It Hugs Back


Herewith, the first three words to come to mind during the first minute of the latest It Hugs Back album, Recommended Record:  “Holy crap, Swervedriver!”

It is a sentence that has been uttered by very, very few.  Ever.  But Recommended Record careens out of nowhere with the seemingly tranquil impulse toward bludgeoning noisepower not seen since the years between Mezcal Head and Ejector Seat Reservation in the white-hot feedback-racked shoegaze era.  Swervedriver once demanded the head of the fortune teller, and It Hugs Back—fuzzy band name notwithstanding—seem no less bent upon mayhem.


It is the ghost of Swervedriver’s best song, a six-minute-long tour de tunnel to hell called “Duel” (off Mezcal Head) which seems reanimated in the first track of Recommended Record.  “Sa Sa Sa Sails” pushes off with what sounds like 13 or 14 guitars at maximum volume, and some of the breathy vocals of the era.  The fun doesn’t end there:  an utterly abused piano and a put-away-wet organ weave through the din with the speed and abrupt direction changes that imply outright panic.  It all amounts to two full earfuls, and it is thoroughly captivating.

Huge gets huger by second track “Go Magic!” which flavors the insanity of the first track with the oversized tongue-in-cheek levity of R.E.M.’s Monster.  Vocals are distorted.  Drums are expanded to the size of tractor tires.  And above and behind it all, a vocal harmony floats like a chorus of Mike Millses.   There is no eyeliner to be seen here, but the effect is gloriously crushing for all of the two-plus minutes it exists.

“Sa Sa Sa Sails” and “Go Magic!” are a thunderous opening volley, and they demand acquiescence, but this is in fact only a first movement of a more elaborate design that subsequently leaves behind much of the wall of sound.  Emerging onto the hazy scorched earth left behind after tracks 1 and 2 are pair of trance-y songs that are startlingly different than that which preceded them.  The substrate for both “Sometimes” and “Piano Drone” are isolated keyboards; both hurry by at brisk tempos, and both sound sparsely instrumented in the aftermath of the leadoff explosions.  

“Piano Drone” in particular is initially so whittled down—it is an instrumental, in fact, and it takes its sweet time adding layers of sound to the mix—as to suggest the emergence of an entirely new life form, post-apocalypse.  The band, unlike a baker’s dozen of 90’s shoegazer outfits, are obviously not beholden to a solitary sonic shtick. 

The oft-unmet challenge of this type of thing (this type of thing being aggressive and loud, fairly non-lyrical “pop” music) is to become and remain interesting without collapsing into the type of indulgence that hurts or annoys the ears.  To this particular end, “Piano Drone” is probably the album’s statement piece.   It is defiantly the least poppy track on the album, but at no point does it labor or wheeze. 

It is not until after another palate-cleansing, landscape-clearing outburst (track 5, “Big Sighs,”) however, that Recommended Record lifts off in full majestic glory, control panels blinking and myriad accessory gadgets humming to life.  It is remarkable stuff, actually, how much brilliance is crammed into the second half of this album.

“Teenage Hands” brings together the album’s finest melody with its finest vocal; it is a big and roughly-hewn track which nonetheless ends up sounding expertly polished.  There are some wonderful moments here involving heaps of instruments rushing in and bowing out, guitars and drums and (again) a rather well-wielded organ all prowling the same space:  sometimes alternately, sometimes, thrillingly, all at once.  It is a masterpiece of noise.

The very same devotion to creative and fluctuating sound dynamics provides the fodder for follow-up track “Lower,” albeit via a markedly different approach.  This time around, a dominant and just-shy-of-screeching guitar melody provides structure.  This is all well enough until the song’s release cascades gloriously through the 90-second mark:  chimes ring out, the vocals breathe warmth into the surrounds, and all of it takes shiny form atop the guitar work in the best tradition of Some Cities-era Doves. 

By the time “Lower” fades away, the listener is exhausted, spent.  Not many albums do this anymore:  change shape and manner every few tracks without tragic missteps or annoyingly contrived experiments.  To vary, so well, in so little space, is expert-level craft.

Which is, at it turns out, a good cue for the album’s black swan event, and the track most likely to be mis-identified by artist when it cues up randomly on anyone’s digital music shuffle years from now.  “Waiting Room,” save for the same appealing breathy vocals and occasional squalls of guitar, sounds entirely like the work of some as-yet-unidentified organism; the guitar melody is decidedly acoustic, and it is magically buttressed by soft keyboard work that owes much to the 1970s and early-solo Paul Simon.   Moreover, the grooving repetition of the melody comes interestingly close to some of the mellower moments of Phish-dom.   As a song by this band, on this album:  without precedent, and quite something to behold.

The final two songs of Recommended Record are, perhaps by necessity, a bit of anti-climax.   Befitting the Greater Whole, however, neither is tacked-on or shoddy.   It is the final track “Recommended Records,” in fact, when lyrical content most clearly emerges from the overpowering glare of this album’s sounds, with references to faded stars and statues, and the onward push of time.  The parting sense is that It Hugs Back are aware of history and familiar with the concept of legacy, and how both factor into our attempts to create something larger than ourselves.

Larger than themselves:  Recommended Record frequently sounds like the audible version of the world’s largest resort brunch buffet.   Senses are saturated; flavors and impressions change every handful of minutes, and the vast majority of the content is of the highest quality.   Maybe quirky, loud, irregular pop music like this is always doomed to resemble a fading statue in 10 or 20 years.  Maybe Swervedriver’s is already crumbling a bit around the edges. 

And maybe It Hugs Back know it.  But while these songs thunder and hum past, it doesn’t seem to matter. 

Keepers 1-10


July 2013