The Perseverance of Adam Marxetera



Moon Tides – Pure Bathing Culture


Quite some time ago, a gent in a middling band parted ways with his girlfriend in North Carolina and took it badly.  “Took it badly” as in, “took it all the way to the woods of rural Wisconsin,” where he hunkered down and, history loosely reinterpreted for dramatic effect, spent the next year cutting a breakup album in a hunting shed while subsisting upon a diet of frozen crickets, melted snow and a succession of successfully hunted deer.

The cricket detail was fabricated for effect, but the rest of it (except maybe for the melted snow) is true; the fellow then manifested a French Pun about his winter of despair, called himself Bon Iver, and released the breakup album to widespread acclaim as possibly the album of the year.  For Emma, Forever Ago was quiet, exceedingly lovely, and sung in a haunted falsetto.  It also featured scores of subtle effects that elevated it well beyond the default height of either a) folk, or b) the sad-sap rocker-goes-acoustic exercise in indulgence it might have been.

And then something really, really weird happened.


When Bon Iver re-emerged a few years later, with the industry stature of an upper-tier Genius, he presented a second album, self-titled.   Upon that album was the universe’s most unlikely of songs, a closing track titled, “Beth / Rest.”  It was unlikely because the upper-tier genius of “For Emma, Forever Ago” had come back to share more of himself with all of us, and some of what he had to share was the synthetic animal spirit of 1986.

“Beth / Rest” sounded like an amalgamation of Bryan Adams, Richard Marx and Peter Cetera, or a mythical figure we shall now refer to as Adam Marxetera.  It recalled an alchemy of schlock.  The falsetto had receded into auto-tune, and it sounded as though it were emanating from beneath a tower of sprayed-up curly frosted hair.   Keyboard effects, Kenny Loggins guitar heroics, and—for the love of it—saxophone proliferated.  As it turns out, it may have been the final song on the final Bon Iver album (the genius having moved forward to new band pursuits.)  It may in fact have been The Last Words.  And it sounded like this?

So, yes.  It did.  And while it might have ended there, it didn’t.  Because earlier in 2013 we beheld the transcendental insanity of the Mary Onettes, and their angst-on-the-beach album Hit the Waves—complete with scores of sonic references to the steamy middle-1980s—and now this:  another 1986 epithet, this one created most-improbably in Portland, OR, by the duo Pure Bathing Culture.  For the second time in a few months, we behold an album—this one called Moon Tides—that sounds like an homage to Adam Marxetera.

(Sung, seemingly, by the ghosts of the Cocteau Twins.  Singer Sarah Versprille sounds a lot—a whole lot—like Elizabeth Fraser.)

The drums of leadoff track “Pendulum” sound as authentic as a street corner Rolex.  They are soon joined by multitracked guitar notes that are synthed-up to the size of airships.  There are splashes of cymbals that do everything but leave shells and sand on the floor of your listening area.    And while all of it sounds both cheeky and quite good, the vibe—and here we recall both the Onettes and a million faux-heartaches of 1986—is not pleasant, not even a little bit.  “And now you’re gonna swing like a pendulum,” is the refrain.  The implication is clear:  the narrator’s target is tethered, yet adrift.  The dark heart of the song, similar to many of the tracks on Hit the Waves months ago, floats in stark contrast to the doctored-up soundboard-project flourishes.

Unlike Bon Iver’s self-titled finale, “Pendulum” is no one-track dalliance with the soundtracks of Karate Kid movies.  This becomes apparent within a few seconds of track 2 “Dream the Dare,” when recorded history’s most artificial percussion beats arrive in the company of yet more cymbals.  Very quickly we have leapt from the blush of the leadoff track’s synthetic thrall to a realization (furthered by the knowledge that this is a debut album, and therefore the entirety of a band’s career to date) that Something Larger is Going On Here—this is actually some type of aesthetic.

The recipe sweetens through the first several songs before we arrive at—in the form of track 4 “Twins,”—work whose stature truly and seriously impresses.  The guitar work and production are so well done and spaced as to recall Mark Knopfler.  (Seriously.  Honest.  Really.)  The lyrics reach for an entirely new altitude:

If I could go back and find you, I would,
I’d safely hide you far from
Those things that haunt you;
And my heart would be inside you.

This is fairly wide-angle emotional stuff, brought down to a powerfully fine, and finely made, point.   Those first and last lines are earnest to the point of cloying, only elsewhere to duck swiftly into darker alleys of regret.  Very well done, and it doesn’t end there.  The next song “Only Lonely Lovers” is just about as pretty, and personal, and sad.  A geography-triggered breakup, apparently, is the topic of lament:

            I remember feathered lashes hiding eyes wise, faithful—no more;
            Homesick my heart beats black:  hopeless hollow love for the one I adore.

There is more to come, and the sauce thickens further—for better and occasionally worse.  The album’s only true downfall—if it is a downfall—is that the sonic tricks can get a little same-y through an entire LP full of them, and those same tricks can tend to dominate the lyrics at times.  But no matter.  On a song-by-song basis, there simply aren’t many duds here.

Also back a few months ago, Club 8 more or less swallowed the cap when they—again, as a twosome—attempted to put together an album that could be both intimate and epic, flashy yet haunting.  The results, when they went awry, typically did so leaving an aftertaste of saccharine behind.  More than a few moments ended up sounding like posturing.

For all of the Adam Marxetera leanings of Moon Tides, Pure Bathing Culture succeed much more convincingly both in their joy and their sadness.   Although the band blended many synthetic elements into these songs, the results never suggest the presence of an artificial sweetener.

Keepers 1, 2, 3, 4, 5, 6, 8. 9



November 2013